T.A.P - Responsive Designs & Prototyping

T.A.P is a nonprofit networking group for Taiwanese American Professionals. This nonprofit organization seeked opportunities to increase membership.

They desired a more inviting mobile and desktop website to engage their current members and attract more members.

I conducted extensive UX Research to uncover underlying motives for young and ethnic professional. This process guided me through the navigation hierarchy and content to highlight within my UX/UI designs.

Synthesizing Surveys & User Interviews

I used Miro to generalize interview and survey insights within affinity and empathy maps.

Understand & Empathize

Research insights led me to believe that potential and current TAP members would say, do, think, and feel as such:

I wish I could attend more in-person events.
I would love to know more about the Taiwanese culture.
If I am prompted to read through lengthy blogs, I may abort my online participation
I'd like to learn more about the chairmen of TAP
I feel motivated when I hear about other members' successes.

My UX RESEARCH

User Persona

Once I established the thoughts, feelings, and typical actions of TAP's target audience and users. I developed a user persona to highlight the characteristics of a typical TAP member.

Meet new Atlanta resident and Financial Advisor, Alex Wu.

MY UX|UI DESIGNS

After research analysis, these were some of the final desktop and mobile designs for the Taiwanese American Professional group. They address the need for cultural awareness, event management, social media engagement via Facebook, and membership spotlights.